BMF Drives Wheelpros' Expansion into the European Market

The American premium wheel manufacturer Wheelpros is set to expand into the European market with the support of BMF.

“We see great potential in the European tuning scene and want to grow our business with our prestige brands. We are starting with the Rotiform and Fuel Wheels brands. This will be followed by Black Rhino, American Racing, and US Mags. When we met Heiko Foltys at the SEMA Show in Las Vegas, we immediately felt that BMF and their team were the right partners to help us achieve our goals,” reports Rory Hegelmeers, Wheelpros Sales Manager Europe.

BMF as a Strategic Partner in Europe

With innovative solutions, BMF not only supports the D-A-CH region (Germany, Austria, Switzerland), but also enables market entry across various EU countries.

In addition to its specialization in visualizing wheel and tire combinations, BMF is recognized as a reliable partner for order processing and custom software development.

As a result, customers benefit not only from tailor-made digital solutions for sales, but also from efficient backend processes.

Custom Combination Manager as a Key Asset

A highlight in BMF’s portfolio is the BMF Custom Combination Manager. This tool enables wheel manufacturers and wholesalers to create additional combinations for the BMF 3D Configurator – independent of existing certificates, e.g., TÜV reports.

“Wheels sell best when consumers can see how the wheel design will look on their own car – and above all, which designs are even possible. The more realistic the presentation, the more likely it is that the customer will be motivated to buy. Additionally, the majority of customers want to directly see which wheels can be technically fitted, without needing to read through numerous certificates,” says Heiko Foltys on the advantages of the BMF applications.

35+ Years of Expertise in the Automotive Industry

For over 35 years, BMF has been a trusted partner to the automotive industry – from generating technical wheel-tire combinations to developing tailor-made software solutions that integrate seamlessly into existing business processes.